Founder Strategy Diagnostic

Identify the real bottleneck in your startup

This diagnostic is for founders and co-founders of software and technology startups who are making high-stakes decisions under uncertainty.

If you’re juggling strategy, product, GTM, and AI decisions and something feels off but you can’t quite name it, this will help.

This is not a quiz.
It’s a structured way to surface what’s actually blocking progress.

What this is (and isn’t)

This is:

  • A focused diagnostic for founders who have built something real
  • A way to clarify what to stop, what to focus on, and what risk you’re underestimating
  • Private, thoughtful, and grounded in real-world tradeoffs

This is not:

  • Coaching
  • Motivation
  • AI hype
  • A sales call disguised as “free value”

How it works

  1. You complete the diagnostic (10–15 minutes)
  2. I review your responses
  3. Within 72 hours, you receive:
    • A private Loom walkthrough (10–15 minutes)
    • A short written summary covering:
      • The real bottleneck
      • What to stop doing
      • What to focus on next
      • One risk most founders miss at this stage

No calls required.
No upsell during delivery.

Who this is for

This is a good fit if you:

  • Are a founder or co-founder of a tech or software startup
  • Are pre-PMF, near-PMF, or early post-PMF
  • Feel the cost of every wrong decision
  • Want clarity, not more advice

This is not a good fit if you:

  • Are at the idea stage
  • Want validation more than truth
  • Expect certainty where none exists

What you’ll get

Most founders don’t need to move faster.
They need to move with fewer wrong bets.

Price & delivery

Price: $79 (one-time)
Time required: 10–15 minutes
Delivery: Within 72 hours of submission

This is private, asynchronous work designed to respect your time.

Start here

Start the Diagnostic
10–15 minutes · Private · No call required

A final note

If deeper work makes sense after the diagnostic, I’ll mention it at the end.
If it doesn’t, you’ll still leave with clarity you can act on.
That’s the point.